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This domain has the following in the homepage, "Experienced, educated stylists and colorists." We observed that the web page also stated " From all around the globe." It also stated " Our one and only goal. To make our clients look and feel their BEST. Your source for top of the line. An Elegant, Trendy Salonwith a Distinctive New York Vibe. Where the highest standard of excellence is a promise. See Current Opportunities to Join Our Team. Corona Del Mar and Surrounding Cities." The header had ashtin salon as the highest ranking keyword. It was followed by hair salon, hair products, and hair stylists which isn't as ranked as highly as ashtin salon. The next words the site uses is santa monica. california was also included and might not be understood by search parsers.